Social influencers are featured on the feed to showcase their curated product collections. Users can create their own fashion profile and build personalized collections to share with friends in their social community.

Mobile ui/ux design

Project Brief: Re-imagine Amazon Fashion mobile experience to optimize easability for customers to discover new products, search specific items, and browse for inspiration.

What I did: Ideate, concept, develop designs, and build prototype.

In this experience, customers are introduced to a personalized, unique shopping experience based on their user behavior. Products and content are recommended through several mobile cards, creating an intersection of social community, fashion inspiration, and discoverability. 

The magic bar at the top helps users to quickly filter through items with specific search terms that help the customer navigate through the broad range of products. This experience also features visual search which enables the camera on the user’s phone to easily find exact items or matching products.